Pay per click (PPC) is often overlooked by small businesses because they do not realize how effective a PPC campaign is for them.
But, a PPC campaign that has realistic goals can be very lucrative. Here are eight strategies that work very well to improve your business when using PPC.
Basically, Google or Facebook will provide you with a code that puts a cookie on the computer that has visited your website but has not changed. Then, when the visitor visits other web pages, they will see a mention of your website.
2. Build Your List
Instead of using PPC, use the actual products you want to sell to build your list. You can give some kind of freebie in exchange for an email address. Once they are on your list, you can now market all your products and services instead of just one at a time.
3. Local Targeting
Even if you have a national business, local targeting is a good thing. Write content that focuses on a particular location that has a high volume of your target audience.
When you plan a PPC campaign, you want to turn your market into as small a segment as you can for each type of advertisement. You can use the means available to target only a few people with ads you create.
5. Create a better landing page
When planning a PPC campaign, you should create special landing and sales pages for each ad. This will help ensure that you target the people you want to target – not only with the ad they click on, but also the page they land on.
6. Test everything
Testing is important in all marketing and advertising. Try two different PPC ads targeted to the same audience, such as a small item such as a headline, or using the same ad targeted to different audiences to find out who responds the most. The important thing is to change only one aspect at a time.
7. People First
With all the focus on keywords, content, and technology, don’t forget that first and foremost you are marketing to humans – humans with ideas and feelings and the ability to differentiate between a good deal and a bad deal.
8. Study your numbers
Nothing is ever complete without studying numbers. At different points during your PPC campaign, compare the results with your goals. If they are not lining up then you need to adjust the campaign.
Running a successful PPC campaign today is easy for small business owners with tools available on social media such as Google and Facebook. But, before you begin, make sure you have a goal, and that you have prepared to make the PPC campaign a success.
Facebook wants you to succeed using their PPC advertising platform. It just makes sense. If you achieve your business goals by spending money on Facebook advertising, you can use that marketing practice again in the future.