SEO (Search Engine Optimization)

What is SEO?

SEO stands for Search Engine Optimization. It is the process of getting traffic from the Organic, editorial search results on search engines.

SEO also helps in increasing the quantity and quality of traffic of your website through organic search engine results.

Why is SEO important?

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is important because:

  • SEO is not only about search engines, but best practices will also improve the user experience and usability of a web site.
  • Majority of internet users tend to check and click on one of the top 5 suggestions in the results pages (SERPS). In order to take advantage of this and gain visitors on your website or your online store, your website needs to be on the top positions.
  • Users trust search engines and having your website presence in the top positions for the keywords users are searching for and it also helps increasing usability of website.
  • SEO is important for the smooth running of a web site. Websites with more than one author can benefit from SEO in an indirect or a direct way. The direct benefit is of increase in search engine traffic and indirect benefit is having a common framework to use the publishing content on the site.
  • If there are two web sites selling the same thing, then SEO can put you ahead of competition. Proper use of SEO on a web site is more likely to have more customers and make more sales.

How do search engines work?

Let’s take Google as an example for search engine. Google owns most of the search engine market share and there is no sign of slowing down. Mostly the reasons for using Yahoo or Bing is because it’s set as default search engine on your browsers.

  • Google’s moto is to keep users’ happy which means serving best possible search results as quickly and accurately as possible.
  • Google is more than a $50B company and they make 90% of revenue from advertising. Their revenue is protected as long as people are using Google as their search engine.

Bottom line is to keep users coming back to Google and they keeps their algorithms updated to serve best search results. In order to show up in higher search results we need to understand how Google ranks websites.

  1. Crawling
  2. Indexing
  3. Ranking

Google “crawls” billions of pages, both new and updated on the web using automated programs like spiders or bots. Bots while crawling follow links on the pages, which then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 GB in size.

There are lots of factors that determine the position of your website in SERP, but the most important points are relevance, authority and personalization. Optimizing your website with SEO can help you improve your site because Google and other search engines want to deliver only the most relevant and authoritative results to their users. However, in some situations personalization can influence the result. Few examples of personalization are location awareness, pattern match, user’s search history or social connections.

Why are Keywords important for SEO?

Your SEO keywords are the keywords/phrases in your web content that makes it possible for people to find your website via search engines.

A well optimized website is for search engines “speaks the same language” as its potential visitor base with keywords for SEO, it helps connect searchers to your site.

In SEO keywords is one of the main elements.

You need to know how people are looking for the products, services or information that you offer, hence in order to make it easy for them to find you or else they’ll land on one of the many other pages in the Google results.

Implementing keywords, SEO will help your site rank above your competitors.

That is the reason developing a list of keywords is one of the first and most important steps in any search engine optimization initiative.

SEO and keywords are directly connected when it comes to running a winning search marketing campaign because keywords are foundation for all your other SEO efforts.

So, it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

How to find best Keywords for SEO?

Most beginner search marketers make the same mistakes when it comes to SEO Keyword research:

  • Doing SEO keyword research only once,
  • Not updating and expanding their SEO keyword research list, or
  • Targeting popular and competitive keywords.

Keyword research for SEO should be an ongoing and ever evolving part of your job as a marketer.

Keywords are needed to be re-evaluated periodically as high-volume and competitive keywords can often be usefully augmented or replaced with longer and more specific phrases designed to bring in exactly the right visitors.

What are the 5 best SEO research tools?

Keyword research is most important for any search campaign. None more so than for start-ups. Building your strategy around the keywords you wish to rank for is vital, there are plenty of SEO keyword tools to help you with that.

  1. Google Keywork Planner
  2. KWFinder
  3. Moz’s Keyword Explorer
  4. Keyword Tool
  5. SEMRush

How to make SEO Keywords work for you?

Now you’ve found the best keywords using the above tools you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that great stuff).

So how does it work? The answer is keyword grouping and organization. By dividing your keywords into small and manageable groups of related keywords you can cut down on your workload (significantly), while still creating targeted specific pages.

A marketer attempting to optimize a web page for the soft toys,keyword group should consider doing most if not all the following:

  • Using the keyword in the title of the page
  • Using the keyword in the URL (e.g.,
  • Using the keyword variations (“soft toys”) throughout the page copy
  • Using the keyword in the meta tags, eg. meta description
  • Using the keyword in image file paths image’s alt text
  • Using the keyword as the anchor text it links back to the page from elsewhere on the site.

While optimizing your websites, keep in mind that keyword relevance is more important than keyword density in SEO.

Find more details on SEO with Onsite Optimization and Offsite Optimization.


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  2. A very important aspect, in addition to quality information, as provided in this blogpost, is the naturalness of the links . If you have many artificial incoming links, with repeated keywords or only with the brand name, you can be penalized , then, it is a way to cheat to gain authority. The massive back links , which do not contribute anything to the consumer, speak badly about your brand and its online marketing strategy. Google algorithms take many things into account, but the main ones are content and links, both must be valuable for customers.

  3. I totally agree. The Internet is made up of links that identify the different sites on the network and all the content that you can access through them. For search engines, links play a fundamental role as people who land on a website do so by following a link. In addition, links allow you to measure the authority of a website and are used by search engines to determine the positioning and authority of a site in your search engine. Therefore, a good linkbuilding service will be vital in order to position our website in search engines.

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